Amazon launches Prime Now in Singapore

Now Amazon, which had been offering its two-hour delivery service Prime Now for free on a S$40 minimum purchase in Singapore without any membership fee, will start charging S$8.99 per month after a limited introductory period.

After launching its video-streaming service Prime Video in December past year and the (finicky) Prime Now quick delivery service in July, the internet giant today launched its Amazon Prime membership programme in the city-state - the first in Southeast Asia to enjoy the benefits (limited as they may be).

According to a press release, Singapore customers will be able to enjoy Prime benefits including exclusive access to free two-hour delivery on orders over $40 and unlimited free worldwide shipping on orders above $60.

"Now with an even wider selection of global items available for unlimited free worldwide shipping, along with unlimited access to Prime Video and Twitch Prime, this membership is created to offer the best of Amazon". Our attempts to order items from the Amazon US website itself didn't seem to include or display the benefits of our Amazon Prime Singapore membership.

Forrester senior analyst Xiaofeng Wang noted that Amazon made a splash when it first launched its Prime Now services in Singapore and has made improvements to the service since then, as in the early days, it was unable to fulfill the two-hour delivery promise and had limited product categories and options.

"As a Singaporean myself, Prime's arrival to our tech-savvy city state brings me great pride", said Henry Low, Director of Operations, Prime Now, Amazon.

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"Now, with the launch of Amazon Prime, Singapore consumers can finally have access to these products and services, and can get more value when they shop on Prime Now".

Compared to the US' Prime, though, Singapore's version is lacking. "I'm humbled to serve customers in Singapore and to keep expanding the Amazon services customers in Singapore can experience".

Under the previous ordinance, AmazonGlobal program, every Singaporeans could enjoy free shipping for buying qualifying goods worth at least USD$125.

Fans of gaming and video-streaming service Twitch will also be able to enjoy gaming perks, free channel subscription and commercial-free viewing.

According The Straits Times, Singapore is the 16th country and the first in Southeast Asia to enjoy this service.

About AmazonAmazon is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking.

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