John Lewis and adam&eve unveil Christmas Moz the Monster

John Lewis                   Joe meets an unexpected pal under his bed

It features a little boy called Joe who starts off a bit scared of a monster under his bed, but soon treats him as a playmate.

The clip will receive its first airing on Channel 4 tonight (Friday 10 November) at 9pm, with a simulcast taking place on all of Sky's own channels.

However, in a surprising twist, it has been revealed Joe is in fact played by twins - seven-year-old Ethan and Tobias, who share the lead role.

Unfortunately you're going to have to submit yourself to Guy Garvey's droopy tones as the song on this year's ad is an Elbow cover of The Beatles" "Golden Slumbers'.

It turns out The Fox and The Mouse was actually a project by the CGI and FX department student of ESMA Art School in France, while the real thing is directed by Michel Gondry and allegedly cost £7 million to make.

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Earlier this week we asked John Lewis if it was their handy work, but a spokesperson said: "We never comment on speculation as we don't want to ruin the surprise".

Craig Inglis, John Lewis's Customer Director, added: "This year's Christmas campaign brings to life the power of children's imaginations and the joy of great friendships".

"Last week I showed it to her and she cried".

See the advert here at 8am.

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