Sonos One is their first smart speaker with Alexa (Hands-on)

While Amazon did not launch Prime Music in India today, it did say that the service will be launched soon.

Amazon's digital assistant is also coming to Sonos' other speakers, launching today in public beta for those in the US.

Being platform-agnostic in terms of supporting all streaming services has served Sonos well thus far, and they're taking that with them as they dance into the voice-control arena.

Sonos One will retail for $199 United States dollars. The current Play:1 already offers better sound quality than the Amazon Echo and the Google Home, so the Sonos One seems to be really aiming for audiophiles and fans of Sonos' previous speakers. Users can also fine tune the sound of the Sonos One through the Trueplay settings on the Sonos app.

After Amazon got its Prime Video service in India previous year, it's now time for the Alexa-enabled Echo speakers.

Sonos One is priced at $299AU and will be available globally on October 24. The e-commerce giant has debuted its hardware devices in the country with three Echo speakers namely the Amazon Echo, Echo Dot and the Echo Plus.

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Although the Sonos One launches with Amazon Alexa, it will ultimately support Google Assistant, too. A user could ask their iPhone to play music over their Sonos speakers and also issue voice commands to control their speakers through Siri.

Sonos, a small company dedicated to sound and multimedia that has been making waves recently, is the latest big player looking to get into the smart speaker game with their Sonos One smart speaker. Spence explained that Sonos had been experimenting with a number of different retail formats, and that the company may one day just operate show rooms that don't stock any product, but help consumers to experience speakers before they order them online.

Voice capture technology with echo cancelation allows the speaker to still hear you over the music.

There's also good news for customers with existing systems.

Tom Taylor, Amazon Alexa SVP says, "Three years ago we introduced the first Echo, powered by Alexa, with a goal to fundamentally simplify and improve the way customers interact with their homes". Still, sticking a song on should only take the words, 'Alexa play...', so you're unlikely to suffer greatly. Unfortunately, getting it to work with all your favorite music services has thus far proven quite hard.

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