Google scraps free content rule for publishers

Google scraps free content rule for publishers

"The felicitous demise of First Click Free (Second Click Fatal) is an important first step in recognising the value of legitimate journalism", News Corp chief executive Robert Thomson said in a statement.

This latest move will see the scrapping of First Click Free, a system whereby paywalled publishers could list their content on the search engine provided they gave away three free articles per day. With sites like The Wall Street Journal and others enabling paywalls to view their content, this policy was meant to increase sales of these services to some extent.

He said the number of news outlets with paywalls had reached a critical mass in the past year, to the point that it made sense for Google to start developing tools for them. This is due to the fact that sites that come with a paywall have reached "critical mass" according to Google, and requires the company to develop specific tools for them.

"We will end our "First Click Free" policy in favour of a "Flexible Sampling" model where publishers will decide how many, if any, free articles they want to provide to potential subscribers based on their own business strategies", Richard Gingras, Vice President News, Google, wrote in a blog post on Monday. If it's too little, then fewer users will click on links to that content or share it, which could have an effect on brand discovery and subsequently may affect traffic over time.

In the coming weeks, Google also plans to introduce tools that reduce the friction experienced by users looking to sign up for a subscription.

Raikkonen will not change plans to help Vettel
It left his Ferrari with suspension damage and he hitched a lift on the side of the Sauber of compatriot Pascal Wehrlein. Max Verstappen celebrated his 20th birthday in ideal fashion by taking the chequered flag in the Malaysian Grand Prix .

Energy Transfer Equity, LP En (NYSE:ETE) Trading Volume Significantly Lower
They just need to take the company's market capitalization and divide it by the company's total sales over the past 12 months. The stock of Energy Transfer Equity LP (NYSE: ETE ) has "Outperform" rating given on Thursday, January 12 by Raymond James.

Jurgen Klopp confident misfiring Liverpool players will hit form soon
Klopp insisted: "If we do what we are good at then we can score more goals and we will win more games". It's our duty to be confident because the players have quality".

However, the aforementioned news outlet's parent company News Corp has complained that the policy introduced by Google's parent company Alphabet Inc. has not paid off as intended, and sales of said subscriptions have suffered, due to what News Corp calls "freeloaders" leeching off what should be paid content.

"Reader-based revenue, aka paid-content, or subscription services, are therefore not just a nice-to-have, but an essential component of a publisher's revenue composition".

He added that Google was not implementing the changes to generate revenues for itself, but that some financial details had not been worked out.

"Our goal is to make subscriptions work seamlessly everywhere, for everyone", said Gingras.

The WSJ quoted Google's chief business officer Philipp Schindler as saying: "We really recognise the transition to digital for publishers hasn't been easy". Apple released support for subscriptions within its News app past year. "And as we invest heavily to help publishers grow subscription revenue, the feedback I am hearing from them is that this is a positive step forward and a welcome signal that we're all in".

Related News:

  • WTO Creates Panel To Examine C Series at Behest of Brazil

    WTO Creates Panel To Examine C Series at Behest of Brazil

    The aircraft, which typically carries 100 to 150 seats, entered commercial service previous year in Europe. With the USA market in doubt for now, Bombardier is pushing hard for its first CSeries sale in China.
    As Puerto Rico awaits Hurricane Maria relief, Donald Trump takes to Twitter

    As Puerto Rico awaits Hurricane Maria relief, Donald Trump takes to Twitter

    So far, FEMA has distributed more than 1.3 million meals. "She has been working 24/7". "She has been there once", Long said. FEMA chief Brock Long said the agency has worked to fix roads, establish emergency power and deliver fuel to hospitals.
    Subsidised LPG hiked by Rs 1.50 per cylinder, jet fuel by 6 percent

    Subsidised LPG hiked by Rs 1.50 per cylinder, jet fuel by 6 percent

    The tally includes over 3 crore rural women, who were recently provided LPG connections under Pradhan Mantri Ujjwala Yojna. The hike comes in the backdrop of a Rs 7 hike in cooking gas rate on September 1.
  • Trump dedicates golf trophy to hurricane-ravaged areas

    Trump dedicates golf trophy to hurricane-ravaged areas

    This is after accusing the San Juan mayor of poor leadership and being unable to get workers to help the US territory recover. Sanders is also suggesting that Trump may care less about helping the people of Puerto Rico due to their race.
    Tigers' Romine plays all nine positions against Twins

    Tigers' Romine plays all nine positions against Twins

    Twins: RHP Bartolo Colon (4-6) takes the mound after leaving Tuesday's start in Cleveland after one inning with an illness. Ausmus said before the game that the switch-hitting Candelario would be fine hitting as a left-handed batter.

    Buzzer within Traders Radar: Steel Dynamics, Inc. (STLD), Visa Inc. (V)

    According to their observations and findings, the stock could provide a high EPS of $0.68/share and a low EPS of $0.63/share. It also upped First Solar Inc (NASDAQ:FSLR) stake by 19,337 shares and now owns 34,886 shares. 3M (NYSE:MMM) was raised too.
  • Barcelona, Las Palmas to be played behind closed doors

    Barca have long supported Catalonia's right for a vote on independence, without throwing their weight behind the yes or no camp. Among a number of measures being taken to impede the referendum, 14 regional government officials were detained last week.
    GOP tax plan favors the richest, analysis shows

    GOP tax plan favors the richest, analysis shows

    Democratic lawmakers in Congress continued to criticize the plan on Friday, which they have described a giveaway to the rich. Schnell calls the positive correlation between tax reductions for the wealthy and the federal debt "an inextricable link".

    Google Assistant is officially coming to Chromebooks

    The new pixel 2 is expected to be featured with a five-inch display while the Pixel 2 XL will be with the 5.5-inch display. In the meantime, they are urged to read up on the latest rumors of the Google Pixel 2 and Pixel 2 XL.
  • Too Early to Know Impact of Scherzer's Hamstring Injury

    Too Early to Know Impact of Scherzer's Hamstring Injury

    We're still trying to get all the doctors to take a look at this and make sure that we have the absolute correct diagnosis. He had allowed just one hit and no runs in 3.1 innings before coming out, but now the team awaits results of an MRI.
    PM pays floral tributes to Mahatma Gandhi, Shashtri

    PM pays floral tributes to Mahatma Gandhi, Shashtri

    Mohandas Karamchand Gandhi was born on October 2, 1869, in Porbandar in Gujarat to Putlibai and Karamchand Gandhi . So, let us all remember Gandhi Ji's work today and his struggle for making the country free.

    Havens Advisors LLC Raises Stake in Brocade Communications Systems, Inc. (BRCD)

    TheStreet downgraded Brocade Communications Systems from a "b" rating to a "c" rating in a research note on Friday, February 24th. Bank of New York Mellon Corp boosted its position in shares of Brocade Communications Systems by 4.4% in the second quarter.


Most liked

McIlroy moves into contention at Masters
One is to get back in the top 50 and two is to win this golf tournament, " he said. For Paul to shoot 61 to win his first tour event is incredibly impressive.

'Rick and Morty' Fans React to Return of Szechuan Sauce
McDonald's announced today that for one day only Szechuan sauce will be available. The third season finale of Rick and Morty airs tonight at 11:30 pm on Adult Swim.

These two charts show what's wrong with Trump's tax proposal
Of course, businesses are ultimately owned by individuals, so those business tax cuts flow through to benefit people. And until Congress does the heavy lifting and fills gaping holes, no one is going to know the full picture.

North Korea accuses Trump of exploiting Warmbier death
The North Korean Foreign Ministry has now accused the U.S. of "luring and pushing" Warmbier into breaking the nation's laws. Dad Fred said: "It looked like someone had taken a pair of pliers and rearranged his bottom teeth".

Manchester City's show of force thrills Guardiola
I miss Italy, that's beyond doubt, so once I have had some important and life-changing experiences, I will be back. Morata started all three games but he ultimately pulled his hamstring, perhaps due to being played too often.

Evaluating the datas for: Union Pacific Corporation (UNP)
Factory Mutual Insurance Co. increased its stake in shares of Union Pacific Corporation by 0.3% in the first quarter. The stock of Celgene Corporation (NASDAQ:CELG) has "Buy" rating given on Friday, April 29 by Suntrust Robinson.

Saints' second half propels them to shutout win vs. Dolphins
The shirt Ajayi wore along with some Dolphins team-mates last weekend was in reference to quarterback Colin Kaepernick. Julius Thomas , Michael Thomas and Kenny Stills were the three Miami players to kneel down during the anthem.

RCom-Aircel mobile business merger called off
RCom had a net debt of over 443 billion rupees ($6.7 billion) at the end of March this year. As a result of the various factors aforesaid, the merger agreement has lapsed", it added.

American Eagle Outfitters, Inc. (NYSE:AEO)
Dalton Greiner Hartman Maher & Co increased American Eagle Outfitters New ( AEO ) stake by 32.11% reported in 2017Q2 SEC filing. Glen Harbor Capital Management LLC increased its holdings in shares of American Eagle Outfitters by 2.2% in the first quarter.

Marvell Technology Group Ltd. (MRVL) Major Shareholder Sells $17730000.00 in Stock
With 6.47M avg volume, 1 days are for Marvell Technology Group (NASDAQ: MRVL)'s short sellers to cover MRVL's short positions. Investors of record on Tuesday, October 10th will be given a $0.06 dividend. ( NASDAQ:MRVL ) opened at 17.90 on Monday.

Steelers set aside anthem-protest debate, offensive woes in win
We've got to be better off early in games". "I thought our guys responded in the appropriate way", head coach Mike Tomlin said. Steelers linebacker Ryan Shazier sniffed out the play and turned back in time to undercut Watson and make the play.

Analysts Set Hornbeck Offshore Services (HOS) Target Price at $4.75
Nabors Industries Ltd. (NBR) exchanged hands at an unexpectedly low level of 6.54 million shares over the course of the day. It improved, as 59 investors sold PNC shares while 347 reduced holdings. 44 funds opened positions while 115 raised stakes.

Heidi Montag & Spencer Pratt Are Parents! Find Out Their Son's Name
Heidi Montag and Spencer Pratt welcomed son Gunner Stone Sunday, the couple announced online. Episode 1 is available to download NOW, so be sure to subscribe on Soundcloud and Itunes .

Trump lays blame on Puerto Ricans for slow response
But if that medical assistance is sitting at the port, it's theoretically in Puerto Rico, but it's not enough. The 2016 election was an 18-month master class in how to divide the country for your own political gain.

NAB court issues non-bailable arrest warrants for Sharif's children, son-in-law
It also issued non-bailable warrants (NBWs) for the arrest of his children over their perpetual absence from the proceedings. The court had set Oct 2 (today) for the indictment of Sharif, but it deferred the framing of charges against him.